Abelone X creates social content as well as digital and hybrid experiences and productions for all channels.
Moving or still - always thriving for the best results.
H&M — Styled By Zoe Wees
For the launch of the "Styled by Zoe Wees"- collection we had the privilege to organize, host and stream the exclusive Live-Concert with Zoe Wees. A vibrant location in the heart of Hamburg (Sternschanze) where we were not only able to host the concert, but also allow for a chill out area where the winning members had the chance to "Meet and Greet" after the concert, as well as enough space for the collection and an additional photo op at the entrance. The stage and set design was styled accordingly to the H&M Collection and Styled by Zoe Wees-Campaign, together with the fantastic Team from H&M.
McDonald's "All das" - McSmart Snacks Everywhere!
Together with our friends at Scholz & Friends and McDonald's Germany, we had the pleasure being responsible for the social media production for the new "All Das" campaign. On set, not only were plenty of fries snacked on – but tons of content was shot, too.
In total, 30 social-first assets were created alongside our Abelone Main Unit for TikTok, Instagram & more. Each asset tells it's own little story, but they all have one thing in common: those small, precious moments that make enjoying McSmart Snacks totally worth it.
Beyond the main unit and social assets, photographer Frederike Wetzels captured a vibrant photo series throughout the shoot, perfectly complementing the campaign.
Check out the main films under "Work" and start snacking! Full credits are on our socials. <3 A huge shoutout to everyone involved – you rock!
OTTO x Lena Gercke
Our Content Production for DEPT and LeGer x Otto included several social media assets for different digital marketing funnels. In just one day, we created around 40 different ads, including a variety of story videos, feed content, stills and much more. The medium funnels included poll ads and collection ads.
No Fear Collection x H&M
We had the privilige to organize and stream the Liveshopping Event for the Launch of the H&M x No Fear collaboration. An extensive Locationscouting provided us with a beautiful loft in the heart of Kreuzberg Berlin. The stream was hosted by Content Creators Anni & Desy, highlighting their favorite pieces of the collection. A solo performance from Genuva completed the live talk about what „No Fear“ means to our hosts daily lives. On site, H&M members who won exclusive access joined the panel.
Strategic Content Creation for Katharina Klotz w/ Klotz Interior
For Klotz Interior, we deliver a full-spectrum content strategy that turns one creative shoot into a powerful content hub. From a single production day, we developed multiple high-performing assets including a sleek website video loop, a dynamic brand introduction reel, and a series of engaging project showcase videos. Our scope goes beyond production—we actively lead trend research and script development to ensure each reel aligns with the latest in interior design trends and digital content marketing. We also edit and enhance materials provided by founder Katharina, transforming them into targeted Instagram reels that resonate with her audience and help her in terms of personal branding. These reels focus on popular topics such as decoration tips, interior design styles, and the essential do’s and don’ts of home styling—hot topics that thrive within Instagram’s beauty and lifestyle niche with a focus on high end delivery. With a tailored, ongoing editorial calendar, we consistently position Katharina as a thought leader in the interior design space—helping her build a strong brand presence and establish a clear USP through visually striking, relevant content.
H&M x Sara Nuru
We are also active in the field of influencer marketing and produced a campaign with H&M and model Sara Nuru. The occasion was the launch of the Conscious Spring Collection. The collection combined Sara's elegant and timeless style with sustainability. The shoot took place at the H&M showroom in Berlin. The film includes interview sequences that showcase the journey of the collection from concept to execution. Additionally, we developed social media content to expand the campaign's reach.
H&M x Dieter Braun
Together with H&M, we shot a branded portrait about their collaboration with renowned illustrator and author Dieter Braun. Each piece in this collection combines art, transforming Braun's unique animal motifs and enchanting nature scene into wearable masterpieces for children. On a special production day, we documented the creative process up close and visited Dieter Braun in his studio in Hamburg. In an exclusive Interview, he told us about his source of inspiration and his unique way of working. With the Red Komodo, we captured fascinating close-ups of his sketches and finished designs, which perfectly reflect the magic and attention to detail of this collection.
M1crooffice
For our client m1crooffice, we developed a customized social media strategy to position the brand in a targeted manner. On our main day of shooting, we created a central content hub from which we generated over 12 reels, website loops and other trend ads and sponsored ads in post-production. In doing so, we not only created a fresh visual identity for the Instagram channel, but also content that offers added value to the m1crooffice community. Central to the concept is the relationship with their community, which is why our service goes beyond content creation. We proactively take care of community management, respond to inquiries and maintain dialog. Another highlight of our collaboration is the “5-Things” format, where we meet regularly to develop fresh material and drive brand communication forward.
Abelone X creates social content as well as digital and hybrid experiences and productions for all channels.
Moving or still - always thriving for the best results.
H&M — Styled By Zoe Wees
For the launch of the "Styled by Zoe Wees"- collection we had the privilege to organize, host and stream the exclusive Live-Concert with Zoe Wees. A vibrant location in the heart of Hamburg (Sternschanze) where we were not only able to host the concert, but also allow for a chill out area where the winning members had the chance to "Meet and Greet" after the concert, as well as enough space for the collection and an additional photo op at the entrance. The stage and set design was styled accordingly to the H&M Collection and Styled by Zoe Wees-Campaign, together with the fantastic Team from H&M.
McDonald's "All das" - McSmart Snacks Everywhere!
Together with our friends at Scholz & Friends and McDonald's Germany, we had the pleasure being responsible for the social media production for the new "All Das" campaign. On set, not only were plenty of fries snacked on – but tons of content was shot, too.
In total, 30 social-first assets were created alongside our Abelone Main Unit for TikTok, Instagram & more. Each asset tells it's own little story, but they all have one thing in common: those small, precious moments that make enjoying McSmart Snacks totally worth it.
Beyond the main unit and social assets, photographer Frederike Wetzels captured a vibrant photo series throughout the shoot, perfectly complementing the campaign.
Check out the main films under "Work" and start snacking! Full credits are on our socials. <3 A huge shoutout to everyone involved – you rock!
OTTO x Lena Gercke
Our Content Production for DEPT and LeGer x Otto included several social media assets for different digital marketing funnels. In just one day, we created around 40 different ads, including a variety of story videos, feed content, stills and much more. The medium funnels included poll ads and collection ads.
No Fear Collection x H&M
We had the privilige to organize and stream the Liveshopping Event for the Launch of the H&M x No Fear collaboration. An extensive Locationscouting provided us with a beautiful loft in the heart of Kreuzberg Berlin. The stream was hosted by Content Creators Anni & Desy, highlighting their favorite pieces of the collection. A solo performance from Genuva completed the live talk about what „No Fear“ means to our hosts daily lives. On site, H&M members who won exclusive access joined the panel.
Strategic Content Creation for Katharina Klotz w/ Klotz Interior
For Klotz Interior, we deliver a full-spectrum content strategy that turns one creative shoot into a powerful content hub. From a single production day, we developed multiple high-performing assets including a sleek website video loop, a dynamic brand introduction reel, and a series of engaging project showcase videos. Our scope goes beyond production—we actively lead trend research and script development to ensure each reel aligns with the latest in interior design trends and digital content marketing. We also edit and enhance materials provided by founder Katharina, transforming them into targeted Instagram reels that resonate with her audience and help her in terms of personal branding. These reels focus on popular topics such as decoration tips, interior design styles, and the essential do’s and don’ts of home styling—hot topics that thrive within Instagram’s beauty and lifestyle niche with a focus on high end delivery. With a tailored, ongoing editorial calendar, we consistently position Katharina as a thought leader in the interior design space—helping her build a strong brand presence and establish a clear USP through visually striking, relevant content.
H&M x Sara Nuru
We are also active in the field of influencer marketing and produced a campaign with H&M and model Sara Nuru. The occasion was the launch of the Conscious Spring Collection. The collection combined Sara's elegant and timeless style with sustainability. The shoot took place at the H&M showroom in Berlin. The film includes interview sequences that showcase the journey of the collection from concept to execution. Additionally, we developed social media content to expand the campaign's reach.
H&M x Dieter Braun
Together with H&M, we shot a branded portrait about their collaboration with renowned illustrator and author Dieter Braun. Each piece in this collection combines art, transforming Braun's unique animal motifs and enchanting nature scene into wearable masterpieces for children. On a special production day, we documented the creative process up close and visited Dieter Braun in his studio in Hamburg. In an exclusive Interview, he told us about his source of inspiration and his unique way of working. With the Red Komodo, we captured fascinating close-ups of his sketches and finished designs, which perfectly reflect the magic and attention to detail of this collection.
M1crooffice
For our client m1crooffice, we developed a customized social media strategy to position the brand in a targeted manner. On our main day of shooting, we created a central content hub from which we generated over 12 reels, website loops and other trend ads and sponsored ads in post-production. In doing so, we not only created a fresh visual identity for the Instagram channel, but also content that offers added value to the m1crooffice community. Central to the concept is the relationship with their community, which is why our service goes beyond content creation. We proactively take care of community management, respond to inquiries and maintain dialog. Another highlight of our collaboration is the “5-Things” format, where we meet regularly to develop fresh material and drive brand communication forward.
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Abelone Films GmbH
Brandstwiete 42
20457 Hamburg, Germany
+49 (0)40 637 474 47
Abelone Films GmbH
Brandstwiete 42
20457 Hamburg, Germany
+49 (0)40 637 474 47
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