Renata Lučić is a Croatian director based between Zagreb and Berlin, bringing cinematic storytelling into the world of advertising. With a background in film and television directing from the Academy of Dramatic Arts in Zagreb, she combines the craft of an award-winning filmmaker with the precision of a commercial director.

Her strength lies in creating campaigns that go beyond visuals — she builds emotional experiences that connect audiences with brands on a deeper level. Renata’s style merges striking imagery, authenticity and cultural sensitivity, turning brand messages into narratives that inspire desire and engagement.
Drawing from her international festival success in fiction and documentary, she brings a fresh artistic perspective to advertising, making every project both visually distinctive and strategically effective.